Vargas, Ricardo, Section 1

The truth is that social media marketing has been quite the rage for a while. We have seen how Facebook, twitter and other social media outlets have helped companies reach to people all around the globe. However while big corporations took to social media marketing very seriously, other companies have been quite slower in following. In despite of this I believe that adding social media strategy, with your traditional marketing activities can open up newer lines of communication with your audiences. Engaging customers and potential customers is effortless and quick with social media. Apart from improving conversations with audiences, social media marketing facilitates relationship building across the globe with peers from your industry or potential partners. One of the most essential reasons to adopt a social media marketing plan is to be considered a thought leader. In social media, thought leaders are like the messiahs, so to speak, and very clearly have an edge over everyone else. Have been said this I strongly support the idea of social media as a tool, a tool to reach out to new clients and consumers. A port where people can feel that they are part of the company. However, I must agree with my classmate Rangel, Valeria perspective. She has made an important note on how the use of social media should be use, specifically, the restrictions it should had within the workplace and its usage. For example she states that, even though Social media is a pervasive and profitable tool it should be supervised or/and managed by a professional group of people. This tool cannot be in disposition of every employee. The use must be only to promote the company’s image, extend information about the enterprise to the people or company, social media is related to the Public relations department so it should work under it.