Barraez, Emily, Section 1

Since the world was created, and the humans were born, the trendy or popular thing has existed, which is what most of people want to do, create or be. Nowadays that trendy topic is the social media. Therefore, it is important to emphasize what Geraldine, Gregory and Maria Eugenia said before, referring to the social media as one of the most important tools used day on day by companies and that its use could compromise the relationship in between the company and the customer, that for better or for worse could be a defining topic for the future of the enterprise. 

Thus, we as company should take this topic seriously and in a critical way, because our engagement with social media not only could increase the productivity and the popularity of the company but also could take us to the chaos. Certainly, we should consider that even if the First Amendment of the U.S. Constitution speaks of freedom of expression, we need to be aware about the political correctness. Indeed, we ought to create a normative about how the articles, post and pictures downloaded should be. Likewise, we as a company has to take into account that not all of the comments or answers of the customers would be positive, reason why we should take the positive and the negative comments as a constructive criticism to improve our behavior. Also, it is important to create a new staff dedicated to this approach and concurring with Maria Eugenia it’s important to “create a toolkit to train our personnel and all the departments involved (…)”. 

On the other hand, despite the fact that using social networks is an important step that involves a lot of responsibilities, it is defining for us taking the plunge, because our customers will feel more identified with the company and our range will grow up. Consequently, we have to be selective on choosing which social media we will use, because, blogs like Facebook, Twitter, LinkedIn, etc., might be crucial for the definition of the consumer’s target of the company. 

Finally, as Gregory said joining the social media “provides an opportunity to expand business contacts”, reason why we must make the pertinent changes, because this transition is possible, but the company isn’t ready for it yet.