Aponte, Carlos, Sección 1

    Having an active presence online is essential but especially in social networks today for any business. Social networks have become a great tool to have a better relationship with your customers or users and provide better service quality to offer your product or business opportunity over the Internet, without being intrusive with people. Just for the mere fact that Social Media, as the name suggests are for socializing with people, make friends, engage in conversations and provide responsive service and customer care much better than traditional methods and not to make a massive use of offers or advertisements from which your only goal is sales. One of the biggest mistakes made by most companies is the lack of planning. Businesses have to take into account that when you open a profile in social networks it does not mean just talking about your company, your products or services. It is vital to the development of a strategy appropriate to their needs in which the audience is determined to be achieved by these means, and the way how they would approach this. It is not about opening a profile to get fans and forget about them. The importance of social networks is the feedback we receive from the community. Interactivity is the backbone of social media. Doing a good job with the community depends largely on the chosen strategy and the work of the Community Manager, who is responsible for creating, executing and energize the community to achieve the goals set. It is also important to mention that many times, enterprises only use them to advertise their offers or campaigns. In fact, they should look and useful information related to his followers, and they will be those who seek to know more about the brand. Managing these tools is quite simple and can even be a very enjoyable job. You just need to avoid the above problems and so the company will enjoy higher profits and have a better relationship with their customers. This is why it is very important that a company have a presence on social networks.