Rangel, Valeria, Section 1

Internet is a space which everyone has access to; its use nowadays is totally necessary for organizations.

Social media is a very powerful tool for organizations; it brings some advantages, such as:

-         They allow costumers to know about organization’s products and services.

-         They let the organization know what does costumers wish about the product or service.

It is necessary that organizations evaluate how to use social networks, because it should be used carefully, Mr. Albert Di Lisio and Ms. Guiliana Taramasco have already said the most important rules to follow by organizations; they are:

-         Not every employee should have access to organization’s social networks, a department or group of employees should be selected for this job.

-         The language used in the online spaces of the organization should be formal and smart.

-         Organization’s social networks should be used to advertise costumers about products or services.

-         The questions or comments of costumers should be answered personally.

Every organization can go social, but first, they should follow some rules to make the use of the social networks work.