Taramasco, Guiliana, Section 1

I agree with the opinion of Mr. Albert because the social networks actually are a great opportunity to stay in touch with customers. In this sense, it is necessary that the company hires an expert to be responsible of social networks especially in case there is some negative feedback from some customers. The company needs to take this step because competition every day becomes larger and social networking is a tool that allows the company to capture a wider number of customers. Furthermore, it is important to follow certain rules when using social networks, some rules have already been added by Mr. Albert and some others such as the following could also be added:

1) In case of negative or positive comments from customers, the answer must be made personally.

2) Social networks of competition need to be monitored constantly, this will allow the company to know their projects and determine the course of action to be taken.