Sanánez,Victoria,Section 1

            Going Social is not an easy task for a company to accomplish; social medias began as a channel for personal interactions, connecting families and friends.  Due to social medias’ increasingly popularity, companies had to implement them to improve their productivity as they reach out customers directly. Social medias not only improve a company’s productivity it also makes employees perform a better job, stay connected, and reach more audience. That’s why I agree with Elizabeth Lupfer writer of the article “Five Step Roadmap to Internal Social Media”, as she states that it is very impressive how social technologies have a great impact on companies’ productivity and that, as a result, companies should implement a way to maintain sustainable their social medias by adhering this steps which are an innovative way to make employees adapt to this circumstances as now a days the technology and specially social medias have a great impact on society. Social medias are a revolution that changed the world and because of that, corporations quickly realized that this tool would be the future, that’s why going social is important and essential for a company, eventhough it has negative aspects, it should turn into social as technology is the world’s future.