Raspatella, Gregory. Section 1

In a world where people are increasingly engaged online, it is critical for our company to embrace the use of social media to generate leads for the business and to innovate and streamline the process of employee alignment and engagement regarding the vision and mission of the company. Social networking platforms will allow our company to improve communication and productivity by announcing information through different groups of employees and customers in a more efficient manner, resulting in increased productivity. Also, the use of social media tools such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram will engage the target audience of the company using images, video, advertisments and contests by connecting with the influential people who are using these social networks. Even though the most concerning aspect is that social networks platforms encourage people to share personal information, the company will educate employees about how their actions online could compromise company security. In addition, the list below outlines the benefits of social media in the workplace:

·         Facilitates open communication

·         Allows employees to discuss ideas, post news, ask questions and share links.

·         Provides an opportunity to expand business contacts.

·         Improves business reputation and client base with minimal use of advertising.

·         Promotes or defend the policies and products