Rodriguez, Geraldine, Section 1

Nowadays, it is known that social media is one of the best tools for communication. It’s confirmed that using this type of interaction in the current business world, enhances core competencies amongst employees, and shows that the corporation is taking an upright advantage of current modernity.

However, our company is not ready for taking that big step. First, we need to consider that the use of social media has some conditions, and before implementing it, it is needed to analyze those settings in order to avoid future problems that may happen if we take a hasty decision.

Nonetheless, integrating the company in the social media world, in networks like Facebook or Twitter, may be a huge decision to take and could stand for the improving of the company’s image. I think we need to take into account the consequences of using this sort of communication, by making a pilot social network to study these magnitudes. Therefore, we could observe the reaction of the employees to it, in order to finally decide if we are going to implement a social network or not.

It is important for all of us the good results that the pilot social network could provide, because if we base our verdict on those scores, we could make the decision of implementing social media in the corporation, in order to modernize the company in today's business world.