Affili, Alessandra, Section 1.

In this world so globalized, and with the technology moving so fast, there are 2 possible options: to join or to stay in the sideboard. Nowadays, when people are used to have fast and efficient communication with almost everyone –and are allowed to do so-, it is difficult for a company not to be into the 2.0 world and succeed.

In the other hand, as Ms. Geraldine have said, it is important to verify what kind of social media combines with the company’s profile, taking into account the target of people that would use this window of direct communication with the company.

To implement the use of social media it is needed to create a department where all that is related with this kind of communication and marketing would be executed without compromising the internet policies and restrictions  of the other employees of the company.

It is also important to understand that the compensation may not be immediate, but, in the time, the social media communication will increase the profits and help to project the company in other markets.