Hernández, Virginia- Seccion 1

It’s no secret that the Internet and social media can fundamentally transform the way businesses market and interact with today’s connected consumers. In the space of a decade, Facebook, Twitter, Pinterest, LinkedIn and others have all exploded into the national consciousness. First people learned how to use social media for personal reasons. Now businesses are learning how they can use social media to increase earnings in their services and products. This transition will not be easy, but it can be posible and effective as long as has the commitment of the employees. Second of all, it's important to highlight  what my peers say before about the propose of Elizabeth Lupfer in the article "The Five Step Roadmap to internal Social Media” to make the transition a little easier and the idea to create a toolkit to train our personnel and all the departments involve of  this new approach. Finally  I specially agree with my peer Cecilia Juarez because I think that  "we are capable to make a successful transition because our company is full of proactive people who are looking forward to promote our ideals and use every single possibility to grow."