I Agree and disagree with my peers, I Agree because in today's Business there is a need to develop a correct Social Network for our company, at the moment we have several restrictions regarding the use of social networks in a personal matter. It 's important to take advantage of this technology, as our competitors already have implemented them obtaining great results.
We need to look at our competitors and first analyze the Pros and Cons that they have encountered. By doing this we can correct many obstacles that can come up in our own process. I believe that not all the Social Networks are good for the company but not all of them, some are not designed to meet the company's profile. In order to select which network is appropriated for us, we need to create our own criteria on how to apply it in our behalf. I believe that some of them might work against our goals.
We can't never say that we are not ready, Is better to say that we are working on a well structure Social Media networking procedure that will meet our company's demands and objectives. In order to accomplish this we should look at some of the following steps prior of entering Social Media:
- Create a toolkit to train our personnel and all the departments involve of this new approach ( Sales, Customer Service, Marketing)
- Our company's policy should meet and comply with of Social Networks and the law
- Need to make sure that we have the necessary policies in place to protect the business and employees
- Need to focus on the potentials and positive aspects, rather than the negative
- Continuous training of new techniques and approaches to success in social networks.
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