Aponte, Carlos, Sección 1

    Having an active presence online is essential but especially in social networks today for any business. Social networks have become a great tool to have a better relationship with your customers or users and provide better service quality to offer your product or business opportunity over the Internet, without being intrusive with people. Just for the mere fact that Social Media, as the name suggests are for socializing with people, make friends, engage in conversations and provide responsive service and customer care much better than traditional methods and not to make a massive use of offers or advertisements from which your only goal is sales. One of the biggest mistakes made by most companies is the lack of planning. Businesses have to take into account that when you open a profile in social networks it does not mean just talking about your company, your products or services. It is vital to the development of a strategy appropriate to their needs in which the audience is determined to be achieved by these means, and the way how they would approach this. It is not about opening a profile to get fans and forget about them. The importance of social networks is the feedback we receive from the community. Interactivity is the backbone of social media. Doing a good job with the community depends largely on the chosen strategy and the work of the Community Manager, who is responsible for creating, executing and energize the community to achieve the goals set. It is also important to mention that many times, enterprises only use them to advertise their offers or campaigns. In fact, they should look and useful information related to his followers, and they will be those who seek to know more about the brand. Managing these tools is quite simple and can even be a very enjoyable job. You just need to avoid the above problems and so the company will enjoy higher profits and have a better relationship with their customers. This is why it is very important that a company have a presence on social networks.

Vargas, Ricardo, Section 1

The truth is that social media marketing has been quite the rage for a while. We have seen how Facebook, twitter and other social media outlets have helped companies reach to people all around the globe. However while big corporations took to social media marketing very seriously, other companies have been quite slower in following. In despite of this I believe that adding social media strategy, with your traditional marketing activities can open up newer lines of communication with your audiences. Engaging customers and potential customers is effortless and quick with social media. Apart from improving conversations with audiences, social media marketing facilitates relationship building across the globe with peers from your industry or potential partners. One of the most essential reasons to adopt a social media marketing plan is to be considered a thought leader. In social media, thought leaders are like the messiahs, so to speak, and very clearly have an edge over everyone else. Have been said this I strongly support the idea of social media as a tool, a tool to reach out to new clients and consumers. A port where people can feel that they are part of the company. However, I must agree with my classmate Rangel, Valeria perspective. She has made an important note on how the use of social media should be use, specifically, the restrictions it should had within the workplace and its usage. For example she states that, even though Social media is a pervasive and profitable tool it should be supervised or/and managed by a professional group of people. This tool cannot be in disposition of every employee. The use must be only to promote the company’s image, extend information about the enterprise to the people or company, social media is related to the Public relations department so it should work under it.

Rojas, Edgar, Section 1

Nowadays Companies that don’t use social media are behind the competition, and our company isn’t the exception. Technology is developing and giving us new tools every day, to make the difference it's necessary to take advantage of it. I agree with the most of my peers in that our company should get in to social media. This could approach us to our customers, give us cheaper or free advertisements on the web or even bring us new customers. However if the company wants to take this step it’s necessary to set some rules to control the time of internet usage, to avoid the waste of time during working hours. It’s also important to state the way of how employees are going to be able to talk with customers, it's essential to be politically correct with them in order to avoid any misunderstanding or offence. Finally other thing that can be done is to hire a social media administrator (what some companies nowadays do) and leave this subject to a professional. Our company may need some changes, but I think we should get in to social media mainly because we are not using the tools that modern times are giving us. 

Villanueva, Verónica, Section 1

      Nowadays, social networks are an essential media for communication. It starts as a way of socialize and reconnect with old friends and family, but now it also has a new propose which is publicity and communication between companies, employees and customers. Another important think to mention is trend and “what’s in?”. The world as we know it revolves around what people want at the moment, and today we can agree that is social media as Emily Barraez well said.

      I personally think that the best way to grow as a company is to follow wants trend so, we should enter into social media world. This will make us know what our customers want by facilitating communication for example Twitter or comments on Facebook and it is the easiest way to do it. Also customers will see that as a company we live in the present and expect more about the future. So, in that way, the world will see that the company grows with time and updates with population.

      However, as a lot of my coworkers said, this is a process that should be discussed and well planned to get the success that this company needs. First of all every personal of our team should know this new idea.  Emily also said “Consider that even if the First Amendment of the U.S. Constitution speaks of freedom of expression, we need to be aware about the political correctness.” This in my opinion is one of the most important steps we need to take into account. Because, if we want to update with trend and communication, we should start with updating on what’s politically correct or not. 

Hernández, Virginia- Seccion 1

It’s no secret that the Internet and social media can fundamentally transform the way businesses market and interact with today’s connected consumers. In the space of a decade, Facebook, Twitter, Pinterest, LinkedIn and others have all exploded into the national consciousness. First people learned how to use social media for personal reasons. Now businesses are learning how they can use social media to increase earnings in their services and products. This transition will not be easy, but it can be posible and effective as long as has the commitment of the employees. Second of all, it's important to highlight  what my peers say before about the propose of Elizabeth Lupfer in the article "The Five Step Roadmap to internal Social Media” to make the transition a little easier and the idea to create a toolkit to train our personnel and all the departments involve of  this new approach. Finally  I specially agree with my peer Cecilia Juarez because I think that  "we are capable to make a successful transition because our company is full of proactive people who are looking forward to promote our ideals and use every single possibility to grow."

 

Coraspe, Andrea - Section 1

Nowadays the social networks have become a relevant issue that involves all the people a round the globe by conneting those to what its constantly happening in the whole world. When a company decided to join social networks its an important step because is an unique opportunity to release to the world what they are offering in a easier and chipper way, and at the same time its a most useful way to know as a company what the general public thinks about their products or services without spending much money in polls or other types of advertisements. Also by implementing this method the workers will feel more related to the company, creating a different environment in the workplace, having as a result an  increase in the productivity of the workers at the workplace. 

In the other hand, as some of my classmates said, not every company is able to achieve good results by using social networks, so thats why its important to invest time and dedication with capable people in order to build an stable an effective relation with customers, and in this way level up the standards of the company.

Rodríguez, Carmen Elena, Section 1

The modern world ask for constant interaction that can only be provided trough the Web 2.0 such is the case of Twitter, Facebook, LinkedIn, Instagram, Skype, Google+ networks that provides costumers feedback, branding and creating a good name getting involve in campaigns, contest an more allowing everyone to give an opinion even the completion, ultimately they can tell everyone who they are and how they want to be seen. The continus debate on using social media as a new market strategy or not, its a cultural thing. If companies apply an ethic and educational model with values like respect, responsability, honesty, decorum for its use, a matter that my companions have already mention and I happen to agree, its possible to implement it in a workplace. With a environment that changes every day, all time, where anything that its not online "doesn't exist" as soon companies enter to the social network the better.